Another chance encounter at a party — this time prompted by Alberto sporting my Incotex Red trousers.

I knew he was a great researcher and importer of American brands. Living up to its reputation, Alberto told me of the then-forgotten Seafarer brand. I admired its story, its lore. Could you ask more than Brooklyn, Navy Seals and Denim patched with Marines themes for a proper American Tale?

A week later he phoned me: he had bought Seafarer. It was then that I recalled a picture with movie legend Brigitte Bardot wearing vintage Seafarer denim. Roger. Seafarer had to be identified with women and bell bottom jeans.